This is the Pepsi logo. You can see how much it has changed from the year 1905 to now. You can see the very first logo is not a simple as it is now. The first old logo shows a fancy writing that would have been hard to repeat and this might have become a issue as it is such a big brand and this was in 1905 so they would of has as good technology to repeat it like we do in this time. From the first logo you can see the Pepsi logo progressing and having more colour and picture into it. I feel like this logo would have been more recognisable as it has a bottle cap in the logo showing what the product of Pepsi is. After 1950 you can see Pepsi have started to use a lot simpler writing and this would be easier to duplicate but also they have changed it by using simple shapes as well and i think after they start to do this it makes the logo better, more recognisable and simpler. You can now see the logo has become a lot more modern and fresher.
As you can see this is a image showing the progression of the Microsoft Windows logo. It starts off in 1985. You can clearly see that they started off by keeping it simple with 4 different sized rectangles. This does show the logo as being easy but 8 years later it was changed a lot. You can see it gets more complicated. As you can see they added colour and made it more of a graphic image. This sort of theme stays for a matter of years but in the present day changes back to like it was back i 1985 but a lot more fresher and sharp. I think they changed it back as the simple design can be recognised world wide still from that first logo and also from the different logos throughout the years.
As you can see the apple logo started off as a really complicated and what looks like really old. This would be really had to replicate as how complicated it is as you can see they obviously had a few problems with it as in the same year they changed it to the more recognisable apple sing as their logo. In 1976 the logo was created and after a few months was already changed to a colourful, stripy apple. I don't like the first ever apple logo but after they changed it in the same year i think it improved a lot as i think this would be more easier for people to see and recognise, after this it just gradually got simplified and improved so much more and by just using the simple apple symbol that is easy to reproduce, notice and display. I think the change from 1976 has been a big change but i think this is a good thing as i really like this logo and you can easily see what it is and what they stand for.
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